# Should I Price My Product in EUR or USD?

> Price in the currency of your bank account and your biggest buyers. Card buyers pay in their own currency either way.

Source: https://agentaos.ai/answers/should-i-price-in-eur-or-usd (canonical HTML page). Publisher: AgentaOS (Aristokrates OÜ, Estonia).

[Home](https://agentaos.ai/)/[Answers](https://agentaos.ai/answers)/EUR or USD

Running sales

# Should I price in EUR or USD?

**The problem**“My buyers are worldwide and my bank is in denars. Which currency do I put on my price?”

**Price in the currency of your bank account and your biggest market.** Card buyers pay in their own currency either way, so the price currency mostly decides what lands in your account. With AgentaOS, EUR pays to a EUR account and USD to a USD account, with no conversion inside the payout.

Reviewed by [Panche Isajeski](https://agentaos.ai/about), founder of AgentaOS, 19+ years in payments, [featured on Indie Hackers](https://www.indiehackers.com/post/tech/starting-from-scratch-and-hitting-9-5k-mrr-in-two-months-j5pMaED5FEbKw8qmeyj9). Checked 6 October 2026. General information, not financial, tax or legal advice.

[Check your country](https://agentaos.ai/countries)[Get started free](https://app.agentaos.ai/?src=answer-should-i-price-in-eur-or-usd)

Rule of thumb

## Which currency for *which buyers*?

1.  Mostly Europe**EUR**

    Familiar for EU buyers, and bank transfer works on EUR sales.

2.  Mostly US and global**USD**

    Global software and course buyers expect dollars.

3.  Both**One currency per product**

    Each pays out to its own account.

> “A card buyer pays in their local currency, and you do not need a merchant account in their country.”
>
> Source: [AgentaOS docs, Supported countries](https://docs.agentaos.ai/mor/supported-countries)

Common mistakes

## What should I *avoid*?

- **Pricing in your local currency**Foreign buyers see odd numbers, and many platforms can’t pay out in it.
- **Converting twice**A USD price paid out to a local-currency account converts at your bank’s rate; hold a USD account instead.

Where AgentaOS fits

## Where does *AgentaOS* fit?

[Pricing Intelligence](https://agentaos.ai/ai-pricing-agent) tells you what to charge, free.

Change how you sell. Grow revenue 4×.

Answer 3 questions and get a free audit of your price and checkout, from the founder. Free, in 2 working days.

[Get my free audit →](https://agentaos.ai/apply?src=seo-answers-should-i-price-in-eur-or-usd)

Questions

## Related *questions*

### Do buyers pay conversion fees?

Card buyers pay in their local currency; any conversion is on their side.

Free pricing review

## Know what to charge *before you launch*

Paste your product or store link. Pricing Intelligence tells you what to charge and how to package it. Free, no card.

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Keep reading

## Related

[Can I sell subscriptions without Stripe?](https://agentaos.ai/answers/sell-subscriptions-without-stripe)[Pricing digital products](https://agentaos.ai/pricing-for-digital-products)[Pricing Intelligence](https://agentaos.ai/ai-pricing-agent)

Sources: [AgentaOS supported countries and currencies](https://docs.agentaos.ai/mor/supported-countries) · [AgentaOS payouts](https://docs.agentaos.ai/payouts/overview)