# I Have Users but No One Pays: 7 Things to Check

> Users but no paying customers? Usually the free plan does everything, the price is hidden, or paying takes too many steps. Seven checks, in order, with what to change.

Source: https://agentaos.ai/answers/users-but-no-one-pays (canonical HTML page). Publisher: AgentaOS (Aristokrates OÜ, Estonia).

**When people use a product but nobody pays, it is usually one of three things: the free plan already gives them what they came for, they never see a price or an upgrade prompt, or paying takes too many steps.** Check them in that order.

## Seven things to check

1. **Is there a price anywhere?** If users never see a price, they assume it is free. Put the price on the site and inside the product, next to the thing they already use.
2. **Does the free plan already do everything?** Many products give away the part people come for. Keep the free plan for trying, and put the repeated, valuable use behind the paywall: more projects, exports, history, team seats, or usage above a limit.
3. **Is there a moment when the product asks?** Show the upgrade at the point of value, when someone hits the limit or finishes a result, not only on a pricing page they never visit.
4. **How many steps does paying take?** Count the clicks from "I want this" to paid. Aim for a checkout that opens with the card form and shows the price in the buyer’s currency, with tax included.
5. **Can buyers in your users’ countries pay?** Look at where your users are. If most are abroad, check that cards, local methods and VAT invoices work for them.
6. **Have you asked five active users?** Ask the five most active users what they would pay and what would make them pay. One conversation beats a week of guessing.
7. **Does the price match what each use costs you?** If every use costs you money (AI, API calls), a flat cheap plan can lose money. Credits or usage limits keep the price tied to the cost.

## Questions

### Why do I have users but no paying customers?

Usually one of three reasons: the free plan already gives people what they came for, they never see a price or an upgrade prompt, or paying takes too many steps. Fix them in that order.

### Should I remove the free plan?

Not necessarily. Keep a free way to try the product, but limit the repeated, valuable use. A free trial that ends, or a usage limit, both create a moment to pay.

### When should I start charging?

As soon as people use the product more than once. Repeat use means it has value; a price tells you how much.

### How do I pick the first price?

Start from what the result is worth to the buyer and what each use costs you, then test. Our pricing guides and the AI pricing calculator walk through it.