Should I price in EUR or USD?
Price in the currency of your bank account and your biggest market. Card buyers pay in their own currency either way, so the price currency mostly decides what lands in your account. With AgentaOS a EUR balance pays to a EUR account and a USD balance to a USD account, with no conversion inside the payout.
Pick by who buys
- Mostly EuropePrice in EUR
EU buyers see a familiar price, bank transfer works on EUR sales, and Balkan banks hold EUR accounts easily.
- Mostly US and globalPrice in USD
Global software and course buyers expect dollars, and you avoid a conversion if you hold a USD account.
- BothOne currency per product
You can sell a EUR plan and a USD plan; each pays out to its own account.
The price before tax
Plan prices are before VAT unless you tick Prices include VAT. EU consumers pay VAT on top, which we file; buyers outside the EU pay the list price. EU VAT explained.
Not sure what to charge at all? Pricing Intelligence reviews your page and tells you, free.
Related questions
Do buyers pay conversion fees?
A card buyer pays in their local currency; any conversion is on their side.
Know what to charge before you launch
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€0 account, no cardSell as an individual or a company