How to price a digital product
Templates, e-books, courses or memberships: sell three packages, not one price. Add a bundle and a premium tier. Our pricing agent works out what to charge.
€0 account, no cardPricing agent included on every plan
How should you price a digital product?
Price a digital product by what it saves or earns the buyer, not by the hours it took to make. Offer three packages: a basic one, a bundle with more inside and a premium one. Most buyers pick the middle. Sell a membership only if you add new content often, and do not live on discounts.
Four ways sellers leave money on the table
Most digital products are priced fine. They are packaged badly.
- Mistake 1One price for everythingEvery buyer pays the same, whether they want a little or a lot.Offer a basic, a bundle and a premium package.
- Mistake 2No bundleBuyers who want two items buy one, or none.Group your best items into one bundle at a better price.
- Mistake 3No higher tierYour keenest buyers have nothing more to buy.Add a premium tier with extras: updates, a video walkthrough, all future items.
- Mistake 4Discounts are the only leverBuyers learn to wait for the next sale.Keep the price. Add value to the higher tiers instead.
Paste a link. Get the fix
No calls, no setup. It looks at what you sell the way your buyers do.
- 1It tries your product like a buyerIt opens your page, reads what you sell and goes through checkout.
- 2It works out what to charge and how to package itThe right price, the tiers and the bundle, ranked by what each change is worth in €.
- 3Our payments agent lets people payBy card or subscription, from 190+ countries. We are the official seller and handle the tax.
AgentaOS is the official seller (Merchant of Record): we sell in our name and handle the tax. What that means →
One template, three packages
A seller had a pack of 6 Notion templates at one price. Here is the same pack, packaged three ways.
This example is invented to show how packaging works. It is not a real customer and not a promise of results.
Questions
Templates, e-books, courses and memberships.
How do I price a digital product?
Price it by what it saves or earns the buyer, not by the hours it took to make. Then offer three packages: a basic one, a bundle with more inside and a premium one. Most buyers pick the middle.
Should I sell a one-off download or a membership?
Sell it one-off if it is finished and does not change. Sell a membership if you add new templates, lessons or content every month. Many sellers do both: a one-off price for one item and a membership for everything.
How many pricing tiers should a digital product have?
Three is a good start. A basic tier for small budgets, a middle tier most buyers choose, and a premium tier for buyers who want everything. The premium tier also makes the middle one look like good value.
Do bundles help sell templates, e-books and courses?
Yes. A bundle gives buyers who want more than one item a reason to buy them together. It raises what each buyer spends without cutting your price.
Can I sell digital products with AgentaOS?
Yes. Templates, e-books, downloads, online courses and memberships. AgentaOS is the official seller (Merchant of Record), so we handle the tax. Buyers pay by card or subscription from 190+ countries.
What does the pricing review cost?
Nothing extra. The pricing agent is included on every plan, including Pay as you grow at €0 a month. You pay only when you sell.
Why aren’t more buyers paying?
Paste your product link. Our pricing agent works out what to charge and how to package it.
€0 account, no cardPricing agent included on every plan