How do I sell digital products online?
Pick a product, price it, and sell it through a merchant of record from your own site. Across 523 stores, the most common digital products are AI credits, software licenses, ebooks, templates and memberships. A marketplace is fastest to start; your own store with a merchant of record keeps your brand, handles VAT and costs less per sale. You can start as an individual, from any country, without Stripe.
What digital products sell
| Product type | Stores selling it | Median price |
|---|---|---|
| AI credits and generations | 237 | $48.00 |
| Software licenses and apps | 135 | $25.90 |
| Ebooks and guides | 54 | $15.00 |
| Templates (Notion, design, code) | 48 | $29.00 |
| Memberships and communities | 44 | $24.00 |
| Design assets (icons, presets, fonts) | 20 | $17.00 |
| Courses and coaching | 18 | $51.94 |
523 public stores on a merchant of record’s storefronts (Creem), 5,298 products, read 17 October 2026. A store counts once per type; type from product names and descriptions (22% unclassified); median list price in USD. No store is named. AI products in detail: How AI products price in 2026.
Marketplace, your own store, or Stripe
| Way to sell | Good for | Watch out for |
|---|---|---|
| A marketplace or creator platform (Gumroad, Payhip) | Starting in minutes, some buyers find you there | Higher fees (Gumroad 10% + $0.50), their brand on the checkout |
| Your own store with a merchant of record (AgentaOS, Lemon Squeezy, Paddle, Creem) | Your site, your brand, VAT and invoices handled, lower fees (from 3.9%) | You bring the traffic |
| Your own store with Stripe directly | Lowest card fee | You file VAT and sales tax yourself; needs a company in a country Stripe supports |
Fees from each provider’s own price page: all providers side by side.
From idea to first sale
- Pick one product and a price. A template, an ebook, a pack of credits or a plugin. Look at what similar products charge (table above).
- Create it in AgentaOS. One-time for downloads, monthly or yearly for memberships. Set your download page as the Success URL.
- Put the buyer link where your buyers are. Your site (WordPress or any builder), a link in bio, a newsletter, or let your AI agent send it.
- Get paid at home. AgentaOS is the legal seller, charges the buyer’s VAT and pays you out on the 1st and 15th, in EUR or USD, to banks in 85+ countries. No company needed.
Related questions
How do I sell digital products online?
Pick a product, price it from what similar products charge, then sell it through a marketplace (fastest, higher fees) or your own store with a merchant of record (your brand, VAT handled, lower fees). Put the buyer link on your site, in your bio or in your newsletter.
What digital products sell best?
Across 523 merchant-of-record stores, the most common are AI credits (237 stores), software licenses and apps (135), ebooks and guides (54), templates (48) and memberships (44).
Can I sell digital products without Stripe?
Yes. A merchant of record takes the payment and pays you out, so you do not need your own Stripe account. That matters in the 37 countries where Stripe does not open accounts.
Do I need a company to sell digital products?
Not with a merchant of record such as AgentaOS, which accepts individuals. At home you still declare the income.
Who handles VAT on digital products?
With a merchant of record, it does: it is the legal seller, so it charges and files VAT and sales tax for every buyer country.