How do I sell Excel templates and Google Sheets templates?
The problem“My budget sheet and invoice tracker work. People ask for them. Etsy does not open shops in my country, and I don’t know whether to send a file or a Google link.”
To sell Excel templates, sell the .xlsx file, a Google Sheets “make a copy” link, or both, through a checkout that sends the buyer to a thank-you page after payment. Google’s own help page shows how to turn a share link into a link that makes the buyer their own copy. If Etsy or Stripe does not cover your country, AgentaOS takes the card payment as the legal seller, handles the VAT and pays you to your own bank in 86 countries.
What are the key facts for selling spreadsheets?
- Two ways to deliver. A Google Sheets “make a copy” link puts a copy in the buyer’s own Google Drive. An .xlsx file is a download they open in Excel (Google Workspace Learning Center).
- Macros do not carry over. Google lists macros as not supported in Sheets and points to Apps Script instead (Work with Office files).
- Locked cells open up. Google says that with protected workbooks, “your locked and hidden cells become viewable and editable in Google Sheets”.
- What templates sell for: a median of $29 across 48 template stores on merchant-of-record storefronts, read 17 October 2026 (our data). That covers Notion, design and code templates; we have no median for spreadsheets alone.
- Fee: AgentaOS charges 4.5% + €0.50 per card sale (6.0% + €0.50 for cards issued outside the EEA), with no monthly fee (facts).
Who is this for?
People who build spreadsheets others want to pay for: budgets, invoice and expense trackers, financial models, project planners, content calendars. It is most useful if Etsy or Stripe skips your country, or if you want a second sales channel next to a marketplace.
Etsy opens new shops only where Etsy Payments works. N. Macedonia, Albania, Kosovo, Bosnia and Herzegovina, Montenegro and Nigeria are not on its list. Serbia and Pakistan are, through a Payoneer account (Etsy not available in my country?).
This page is for digital templates. You must own what you sell: build it yourself, and don’t resell someone else’s template.
Should I sell a copy link, an .xlsx file, or both?
| Google Sheets copy link | .xlsx file | Both in one product | |
|---|---|---|---|
| What the buyer gets | Their own copy in their Google Drive | A file they download and open in Excel | The link and the file, from one thank-you page |
| Best for buyers who use | Google Sheets, on any computer | Microsoft Excel | Either; they pick |
| Macros (VBA) | Not supported in Sheets; Apps Script instead | Work in Excel | Say plainly which version has them |
| Locked or hidden cells | Become viewable and editable when a protected Excel file goes to Sheets | Kept in Excel | Test the Sheets version separately |
| Updates | Fix your master file; new buyers copy the new version | Upload a new file; buyers download it again | Both |
| If the link leaks | Anyone with it can make a copy | Anyone with the download link can get the file | Both |
| How you make it | Share link, swap “edit” for “copy” | Save as .xlsx, or in Sheets: File, Download | Both steps |
Google facts from Make a copy links, Work with Office files and Use both Excel and Sheets, checked 8 November 2026.
Our advice: sell both in one product if your template has no macros. Buyers are split between Excel and Sheets, and one product with both saves you a support email. If it relies on macros, sell the .xlsx and say “Excel for Windows or Mac” on the product.
How much should I charge for an Excel template?
We have no data for spreadsheets alone. Across 48 template stores on merchant-of-record storefronts, the median price was $29 (17 October 2026, our data). Price by what the sheet saves or earns the buyer, not the hours it took you to build it. Then offer three packages: one sheet, a bundle, and a premium version (how to price a digital product).
How do buyers get the template after they pay?
On a thank-you page. You create a one-time product, set its Success URL to a page on your site that holds the copy link and the .xlsx download, and the buyer lands there after paying (payment links docs). Keep that page out of your menu and change the links if they leak. For a link per buyer, a developer can use the AgentaOS payment webhook to email it.
AgentaOS is the legal seller: it charges the buyer’s VAT, issues the invoice and handles refunds and chargebacks (facts). You need no company: individuals are accepted.
No website? If you sell from the Balkans or Turkey, Agenta Store can host your templates, with checkout and delivery built in.
How do I sell Excel templates, step by step?
- Build and clean the master file. Remove your own data, add a “Start here” tab with instructions, and note any macros. Keep one master copy that you never send.
- Make the Google Sheets copy link. Open the sheet, go to File, Share, Share with others, click Copy link, paste it in a text editor, and replace the word edit, and everything after it, with the word copy (Google). Set General access to Anyone with the link as Viewer (Drive help), then test the link in a private window. If you turn off copying for viewers (Drive help), test it again.
- Make the .xlsx file. Save it from Excel, or from Sheets via File, Download (Google). Open it once in Excel and once in Sheets to see what changes.
- Write the thank-you page. Both links, three lines on how to start, and how to reach you. Keep it out of your menu.
- Create the product. In AgentaOS, go to Products, then New product: a name, a price in EUR or USD, type One-time. Under After payment, click + Redirect buyers after payment and enter your thank-you page as the Success URL (payment links docs).
- Test, then share one buyer link. Click Copy link on the product. Pay once from your phone, check you land on the thank-you page. Your own purchase counts as a test: it is not refundable and settles to your balance, less the fee (Terms). Put the link on your site, LinkedIn, Pinterest and your newsletter.
- Get paid and declare it. New sales clear for 14 days, then go out on the next payout to your own bank, on the 1st or the 15th (payouts docs). Country guides: N. Macedonia, Serbia, Albania, Kosovo, Bosnia and Herzegovina, Montenegro. Declare the income at home; ask a local accountant.
Checklist: before you sell Excel templates
- ✓The template is your own work, with your personal data removed
- ✓“Start here” tab with instructions
- ✓Macros listed on the product page, or none
- ✓Copy link ends in /copy and works in a private window
- ✓.xlsx opened once in Excel and once in Sheets
- ✓Thank-you page with both links, kept out of your menu
- ✓One-time product with the Success URL set, tested from a phone
- ✓A EUR or USD account at your bank
- ✓Your accountant told about income from abroad
When is AgentaOS the wrong choice?
If Etsy Payments covers your country and Etsy’s buyers are why you sell, a marketplace gives you traffic that AgentaOS does not: we bring no buyers. If you need a unique link per buyer and have no developer, a shared link on a thank-you page can leak. If you sell custom spreadsheets quoted per client, we cannot take that work; only fixed-price packages (Terms). New accounts start with 15% of each sale held for 120 days (Terms).
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Related questions
Can I sell Excel templates without Etsy?
Yes. Sell the .xlsx file or a Google Sheets copy link from your own checkout. AgentaOS takes the card payment as the legal seller, sends the buyer to your thank-you page and pays you to your own bank in 86 countries.
How do I deliver a Google Sheets template after payment?
Copy the sheet's share link and replace "edit" and everything after it with "copy", as Google's help page shows. Put that link on a thank-you page and set it as the product's Success URL.
Should I sell an .xlsx file or a Google Sheets copy link?
Both, if your template has no macros: buyers use either Excel or Sheets. Google says macros are not supported in Sheets, and locked cells become editable there. With macros, sell the .xlsx only.
How much should I charge for an Excel template?
Templates on merchant-of-record storefronts sold for a median of $29 (48 stores, October 2026). We have no figure for spreadsheets alone. Price by what the sheet saves the buyer, and offer three packages.
Do I need a company to sell spreadsheet templates?
No. AgentaOS accepts individuals and handles the buyer's VAT as the legal seller. You still declare the income in your country; ask a local accountant.
What lands in your bank?
Enter your price. See what you keep after the payment fee, in euros or dollars.
€0 account, no cardSell as an individual or a company